Exploiting the Dead?

I don't want this to turn into a debate about the war, or even about Plamegate/Fitzmas, but I have a question. How is honoring the soldiers who died in Iraq and Afghanistan exploitation? How is showing their names on TV exploitation? If you're against the war, and you feel that those soldiers died for the wrong war (that's not my view, but I'm just saying) then that's your opinion. I don't agree that they died in vain, but to say so isn't exploiting their deaths.
I know that more soldiers died in WWII and Vietnam. Since when do we judge tragedies that way? Did we say on 9/11, "Well, we lost 51,000 in WWII, why are we weeping over these 3,000?" Of course we didn't. Was it exploitation to weep for those lost in the tsunami, or Katrina?

I understand that those who view this war differently will see the sacrifices of our troops differently. There are those on the fringes who not only mock the dead, but call for more. There are those who exploit the dead for political gain (Karl Rove, I'm talking to ya).
I've always believed, and maybe I'm naive in this, that regardless of one's stance on OIF, that all of us ought to honor the sacrifices of our troops. I don't think bringing them home prematurely does them or the Iraqis a service, but acknowledging the 2,000 dead in this war is hardly exploitation, at least not in of itself.

Despite what the right-wingers would have us believe...